![]() ![]() Senior Marketing Executive experienced in go-to-market planning in the software industry with a knack for adding excitement to business solutionsĪll this creative work is great, but it goes only so far if you haven’t uncovered the needs of your target organization. While it’s important to clearly state your job title, there is no way your title will take up all 120 characters available to you in the headline area.Īnd because the headline is your first impression, you have to find a way to differentiate yourself with a little personality.įor example let’s take our earlier headline and spruce it up a bit: If you are currently employed, you should also note this in your headline. Here’s the fix: clearly and concisely state your job title as it is described by your target organization. You’ve got less than 10 seconds to get them to click on your profile from a search results page with a long list of your competitors. They don’t have the time to translate the meaning of “I help companies with go-to-market planning.” Two, people looking to fill positions are busy people. ![]() One, a creatively written headline probably lacks certain keywords or phrases that recruiters search for. A vague or overly creative headline causes two major problems. Some headlines are so nebulous and non-specific that it’s hard for me to understand precisely what that person does. After all, when you use social media, you are a publisher! It’s not that hard if you think about this from the point of view of your audience. I’ve seen LinkedIn trainers build apps and even invent mix-and-match charts to help you write your headline. ![]()
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